Welcome to OPEN & iNFORMED!
Empowering Businesses with Data-Driven Insights & Market Research Solutions
At Open & Informed, we help businesses thrive by turning data into action. Our mission is simple: to equip brands with the insights they need to make smarter decisions, drive sustainable growth, and build lasting customer relationships.
Our Story
Founded in 2024, Open & Informed was built on the vision of helping businesses truly understand and connect with their audiences. Today, we are a trusted partner for companies of all sizes, delivering tailored market research and advisory services that transform insights into real business impact.
Why Work With Us?
πΉ Industry Expertise β Decades of experience across multiple sectors, from Retail to SaaS.
πΉ Tailored Solutions β Every business is unique, and so are our insights.
πΉ Cutting-Edge Tools β Leveraging the latest research methodologies and AI-powered analytics.
πΉ Results That Matter β Focused on insights that drive real growth and customer retention.

Letβs Work Together
Get in Touch β Letβs discuss how we can help your business grow.
Follow us on LinkedIn β Stay ahead with industry insights & expert advice.
Open to Opportunities. Informed for Success.
CARL WEST
FOUNDER BACKGROUND
Meet Carl West β Market Research Consultant, Sales Leader & Speaker
Helping Businesses Understand Markets, Unlock Opportunities & Drive Growth
Carl West is a respected speaker and market research consultant, working with multinational corporations and UK businesses to navigate their markets and identify opportunities for growth. With a strong focus on empowerment and actionable insights, Carl adds significant value by helping businesses refine their strategies and enhance their offerings.
A Proven Sales & Market Research Expert
With a career spanning multiple industries, including Education, ISP, Financial Services, Retail, IT Channel, Distribution, Local Government, Market Research, CPG (FMCG), DDG, and OEM, Carl has a proven track record in revenue growth, strategic leadership, and high-performing team management.
Leadership & Industry Influence
Carl has held senior leadership roles, including:
πΉ UK & Ireland Sales Director, Foxintelligence
πΉ EMEA Client Development Director, Quantilope
πΉ Various Director Roles at GfK, leading research panels and sales teams
Certified & Recognized Industry Expert
Carl is a certified professional in:
β
MEDDICC & Sandler Sales Academy β Mastering complex sales strategies
β
Key Account Management & Spin Training β Strengthening client relationships
β
Story Line Training β Crafting compelling business narratives
Beyond consulting, Carl is an active thought leader, frequently engaging in press commentary, industry conferences, and expert panels. His passion for driving success, empowering teams, and fostering long-term client relationships is at the heart of everything he does.
π© Letβs Connect β Reach out to explore how Carlβs expertise can help your business grow. π
WHAT COLLEAGUES & CLIENTS SAY?
A FEW WORDS OF FEEDBACK
"During the entire project, Carl was able to use his skills and market knowledge to better inform our senior teams. The value is exceptional and we will use Open & Informed again soon - Thank you."
"Carl is an immensely knowledgeable Client Development master. He's a joy to work with, immensely reliable, and always ready to delight customers and share his wealth of knowledge"
"Carl is one of the finest go-to contacts in the IT Industry when you need to understand the historical, current and future dynamics of the UK,EU, and world wide markets. He always has his finger on the pulse. Carl loves to understand and question the 'why' in any consumer or business behaviours; and how that is reflected in industry, market share dynamics and trends."
"I had the pleasure of working with Carl on the set up of the Inside Sales hub at the end of 2019. Carl easily agreed to take up a new challenge and join our project team with the focus on training and onboarding new Inside Sales account managers.
He went extra mile putting a lot of effort into building a comprehensive Inside Sales Playbook, which hosted all information that a salesperson may need about our products, USP, frequently asked questions, objections handling, renewals, sales techniques, and other tips."
"Every year Carl helps us at our annual Trade Show. His exhibits and workshops have become a well-known feature and something many attendees look forward to. The sessions give our customers tremendous value-add on market trends and categories to consider. His contribution is hugely appreciated by us and our customers. He really helps make our Trade Show something special and different."
"Carl has a level of experience that is invaluable, and delivers it with an agile understanding of how business is best done in any given situation. As a team member he is a super positive guy to be around, he's a leader, an inspiration and a really decent, honest human being."
"Carl is a charismatic and enthusiastic thought leader. Rarely do you meet someone that can inject such positive energy into any team or sales process. As cliche as it may sound, Carl truly puts the client needs at the centre of everything he does and this shows in not just how successful his numbers are."
"I have had the fortune to work with Carl on a number of occasions, first and foremost his knowledge is vast and he truly is an expert in his field. His ability to want to help and support those around him is testament to the way he conducts himself in a professional manner and those that work with Carl are more than happy to do so again and again, because he makes it so easy."